V1 asked for a bank link and eight budgets before showing any value
- Observation
- The first prototype asked participants to link a bank, set eight category budgets, and create savings goals before seeing any value. Participants stalled at the budget step.
- Design response
- We put the dashboard first with smart defaults. Budgets became an optional “tune later” step after the first week of data.
- Result
- Onboarding is a value transaction. People will not pay setup costs before experiencing the product.










